"Change" Private Psychology Practice

This logo was created for a private psychology practice named "Change." The design is built around a powerful visual metaphor that communicates the core promise of therapy: fostering personal growth and transformation.

The primary mark features a minimalistic illustration of a human brain, with its two hemispheres designed to tell a story. The left side is a detailed and intricate representation of a brain, symbolising experience, complexity, and the depths of the human mind. In contrast, the right side transforms into a plant with a single, unfurling leaf, signifying organic growth, new beginnings, and change. This clean and elegant icon perfectly captures the process of nurturing one's mind to achieve a state of flourishing and well-being.

The typography is carefully chosen to complement the visual. The word "Change" is rendered in a flowing, script font. This adds a personal, human touch that contrasts with the structured nature of the brain icon, creating a harmonious balance between professionalism and the deeply personal journey of therapy.

The colour palette reinforces the brand's message:
> Blue represents trust, professionalism, and stability (essential qualities for a psychology practice).
> Green symbolises growth, life, and renewal.
>The use of white on coloured backgrounds keeps the design feeling modern, clean, and optimistic.

Together, the logo mark and typography create a cohesive and professional identity that is both thoughtful and approachable. It serves as a visual promise that therapy is a journey of introspection and nurturing that leads to profound and lasting positive change.